700K+ Premium MaterialsCategory
Connecting Global Resources, Seamlessly Executing Designs
IDEAFUSION connects global material brands, supply chain resources, and project demands. It provides a one-stop digital service from material selection decision-making to procurement fulfillment for design firms, developers, and engineering teams.
700K+ Premium Materials
2700+ Global Suppliers
10+ Global Smart Material Libraries
3000+ Projects Launched
30+ Core Categories
1000+ Partnered Firmswho we are
About RARITAG
RARITAG is a technology company driving digital transformation in the interior design industry. Through its two flagship platforms - IDEAFUSION and Transfusion AI - we are building the infrastructure for the industry. By connecting global suppliers, designers, brands, and project data, we streamline material sourcing, design collaboration, and AI-powered workflows, enabling the industry to move from fragmented processes to a connected, intelligent ecosystem.
About IDEAFUSION
IDEAFUSION, developed by RARITAG, is a global collaborative platform for design resources. It connects global material brands, supply chain resources, design firms, and project demands to construct a digital collaboration ecosystem spanning material selection, management, procurement, and delivery. By integrating premium global material resources and industrial chain capabilities, it empowers enterprises and design teams to achieve highly efficient resource matching, project collaboration, and real-world application, establishing a seamless link between design and the supply chain.
the Problems We Solve
IDEAFUSION connects global material resources and the industrial ecosystem via a digital platform, enabling highly efficient collaboration between design and the supply chain.
Fragmented Global Resources
Premium material resources are scattered across different countries, regions, and supply chain networks, resulting in low sourcing efficiency and opaque information.
Complex Material Selection Collaboration:
Moving from design selection to project execution requires repetitive cross-departmental and cross-enterprise communication and validation.
Difficult Data Accumulation
Project experience, material assets, and procurement data lack a unified platform for centralized management.
Obstacles in Global Supply Chain Connectivity
High barriers exist for cross-regional resource allocation and brand partnerships.
Our Advantages & Uniqueness
What We Do
A One-Stop Solution from Selection to Procurement
One-Stop Material Sourcing Services
We provide full-process material sourcing services, ranging from material filtering and supplier matching to procurement execution and delivery management.
AI-Powered Material Selection
Simply upload a rendering to rapidly identify spatial materials and automatically generate a material FF&E (Furniture, Fixtures, and Equipment) schedule, quickly transforming design inspiration into an executable plan.
Digital Project Management
Features support material management, online sample requesting, material schedule generation, and project collaboration, enhancing project management efficiency and resource utilization.
Professional Material Consulting Services
An expert consulting team provides material selection advice, supply chain matching, and procurement strategy support to help projects secure optimized solutions.
Global Resources
Our Global Resource Network
Global Material Brand Resources
The platform aggregates internationally renowned material brands and high-end design resources from regions including Europe, Asia, the Americas, and the Middle East, continuously expanding the boundaries of global material selection.
Chinese Supply Chain Partners
Leveraging long-term accumulated industrial resources, the platform has established a premium nationwide supply chain partner network. It connects multiple supply chain segments - including stone, woodwork, metal, soft furnishings, and custom furniture - to achieve efficient collaboration from design selection to production and delivery.
Global Resources × Local Delivery
We bridge global design resources with Chinese manufacturing capabilities, helping overseas projects locate Chinese supply chains, enabling Chinese brands to connect with international markets, and driving cross-regional resource collaboration and project execution.
Global Delivery
Global Practical Execution
First Overseas Station for the Global Smart Material Library:
Singapore
Connecting Southeast Asian design firms with international supply chain resources.
Core Pivot of the Asia-Pacific Region
Tokyo
Creating a collaborative platform that connects the Japanese market with global design resources.
International Design Resource Hub
Hong Kong
Linking the Guangdong-Hong Kong-Macao Greater Bay Area with the global high-end design ecosystem.
First Smart Material Library in Europe
London
Accelerating the deep integration of the Chinese supply chain with the European design market.
From digital platforms to physical spaces, IDEAFUSION is building a global design resource service network.
Through the Global Smart Material Library network, we achieve a profound integration of our online platform and offline experiences, providing more efficient resource services and delivery support for global projects.
Offices around the world
Shenzhen headquarters Floor 48, 49, 53A, 53B, International Chamber of Commerce Tower, No.168 Fuhua 3rd Road, CBD Futian District, ShenzhenShenzhen, CN 
Dubai Unit 20-02, Citywalk Boulevard 2, Al Safa Street Al Wasl, P.O Box 74579, Dubai, UAEDubai, AE 
Hong Kong 31/F, Plaza 228, No. 228, Wan Chai Road, Wan Chai, Hong Kong.Hong Kong, HK 
London 40-46 Headfort Place, Belgravia, London SW1X 7DHLondon, GB 
Beijing Suite 1501C, Block E, SOHO Sanlitun, Chaoyang District, Beijing, China 
Shanghai 7/F, Block D, Ascent Plaza, 458 Madang Road, Huangpu District, Shanghai, China 
New York Smart Material Library 111 John Street, Suite 700, New York NY 10038New York, US 
Singapore 16 Collyer Quay, #25-00 Collyer Quay Centre, Singapore 049318Singapore, SG 
Tokyo 1 Chōme-5-2 Hirakawachō, Chiyoda City, Tokyo 102-0093, JapanTokyo, JP 
Melbourne Level 3, 175 Collins Street, Melbourne, VIC 3000, Australia Our Team
Leadership & Founding Team
Founder & Chairman
Renee Zheng
- Founder & Chairman of RARITAG.
- Forbes China 30 Under 30 Honoree.
- Dedicated to driving digital transformation and global collaboration across the design industry, building the industry's infrastructure through technology, and reimagining the future of design, materials, and the built environment.
Co-Founder & President
Connie Huang
- Co-Founder & President of RARITAG.
- Leads RARITAG's global expansion and ecosystem development.
- Dedicated to integrating design, technology, and global supply chain resources to build a more connected, efficient, and sustainable future for the interior design industry.
Team Profile
Our team brings together professionals from design, architecture, technology, AI, supply chain, and international business.Together, we are building a smarter, more connected future for the global interior design industry.