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CCD | Shanghai Greentown · Chaoming Bund

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Following the rhythmic arches of Shanghai-style architecture, one gradually transitions from the clamor of the city into a tranquil inner sanctuary. Each step unveils a different vista, echoing the graceful rites of a Bund legacy.


🔻 Reception Area


Walking through the Peacock Gate into the nine-meter-high lobby, the visual focus naturally falls on the aerial 'Tidal Tree' designed by Blum Design.


Under the interplay of light and shadow, it captures the texture of tidal flats at ebb tide, reminiscent of a galaxy or a gentle beam of light, setting a serene and ethereal tone for the entire lobby space.


Looking down, the warm, creamy white magnolia stone spreads a refined, elegant base.


At the center, Bernice Grey inlay patterns wind in silver-grey veins, resembling both magnolia leaves unfurling and gentle ripples on the Bund. Amidst the interweaving greys and whites, the spatial texture is fully expressed.


🔻 Art Staircase


Shedding the starkness of pure white, Spanish Seville White wraps the space in warmth. GRG textures interspersed on the walls ripple with the ebb and flow of the Huangpu River tides and the fragrance of magnolia flowers. Balancing strength and softness, the walls become an artistic expression carrying urban memories and natural charm. Within the continuous wave-like facade, a softly faded arch forms a recessed water bar area. The softness of light, the movement of the facade, and the stillness of stone together compose a restrained yet enduring spatial narrative.


🔻 Water Bar Area


Ascending the steps, soothing curves hang like ribbons frozen in the air, softening the rigid vertical order.


The integrally formed hot-bent ultra-clear glass handrail dissolves the massiveness of the building with its transparent materiality. Daylight interweaves with warm steps, every step a play of light and shadow.


As a spatial translation of contemporary women's delicacy and independence, this 'Queen's Flower Room' artfully balances social ritual and intimate corner privacy in its layout. In the future, whether for a light afternoon tea, a themed salon, or a moment of solitude on the balcony, it will, with its unique refinement and poise, quietly accompany every irreplaceable moment of graceful, free time.


Project Name: Greentown · Tidal Sound on the Bund


Client: Shanghai Greentown Hongsheng Construction Development Co., Ltd.


Location: Hongkou District, Shanghai


Architectural Design: GAD


Interior Design: CCD/Cheng Chung Design (Hard Decoration), Blum Design (Soft Decoration)


Material Platform: IDEAFUSION Mega Material Cloud Library


Completion: February 2026

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